Prime Video SDCC
San Diego, CA, July 2019
For Comic Con’s 50th Anniversary Tool of North America partnered with Amazon Prime Video to convert a 60,000 square feet parking lot into an all out theme park. The lot featured 3 show specific activations, a 40ft tower, secret comic shop, nightly parties & premieres and of course plenty of cos-play.
Executive Creative Director : Aramique
Production Co : Tool of North America
Role : Creative & Art Direction + Design