Ryan Hawthorne
Ryan Hawthorne
Pfizer World Health Helix
2022 New York, New York
Revolutionary medicines and pharmaceutical breakthroughs are happening in real time inside Pfizer’s new Manhattan HQ every day.The World Health Helix is a living story, a 3D kinetic sculpture that is a real time expression of Pfizer’s dynamic innovation. Driven by proprietary data, movement of the sculpture communicates key ‘Breakthroughs that change patient’s lives’ to employees and visitors. This bespoke brand sculpture spanning three floors of the central atrium, successfully connects the board level executives on the 9th floor, with the scientists working on the 7th floor.
Role : Creative Concept Development & Design
Agency : Landor & Fitch
GCD : Alasdair Lennox | ECD : Shawn Weiland