Pfizer World Health Helix

2022 New York, New York

As a freelance creative, you pour your heart into pitching bold ideas and crafting concepts, often waiting months—if ever—to see them come to life. Back in 2021, I had the privilege of collaborating with the stellar team at Landor & Fitch to design a series of installation concepts for Pfizer’s new Manhattan HQ. Most ideas didn’t make the cut, but my favorite? It survived the gauntlet of approvals and became reality. The vision was to create a kinetic sculpture that embodied the groundbreaking medicines and scientific leaps happening daily within Pfizer’s walls. We dreamed up a massive, dynamic Helix structure—seemingly chaotic at times, but perfectly aligning into a flawless helix to capture that electrifying “eureka” moment of a major breakthrough. The World Health Helix is more than art; it’s a living narrative, a three-story kinetic sculpture in the central atrium that pulses with proprietary data, visually broadcasting Pfizer’s mission to deliver “Breakthroughs that change patients’ lives.” This custom masterpiece bridges the C-suite on the 9th floor with the scientists grinding away on the 7th, uniting them in a shared story of innovation.

Role : Creative Concept Development & Design

Agency : Landor & Fitch

GCD : Alasdair Lennox | ECD : Shawn Weiland

Experiential Designer : Colette Carney